Our largely variable based compensation structures ensure allignment of incentives between us and our clients. You can regard NexusNovus as your outsourced export manager. The combination of our strong local presence, pragmatic way of working, years of experience and our international team of young professionals, gives you a better chance at meeting with success. Within the Indian context, we focus on achieving optimum price levels, the right management of new product introductions (‘concept sales’), and continuously gathering and sharing market feedback with our clients. During this whole process we aim to keep investments, hence your financial risk, as low as possible. Our clients are on an average medium to large sized companies with promising and/or innovative products for the Indian market. Most clients have very limited or no experience with sales in India but are serious about entering this growing market.

Export Realization

QuickScan: In a pragmatic and cost-effective way we test your product in the Indian context, see if there is potential, and what risks to take into consideration. This gives you the opportunity to make a clear go/no-go decision before proceeding with actual market introduction. This approach substantially lowers your risk Market introduction: Actual introduction of your product in the market as your strategic partner. We focus as much as possible on those players in the distribution chains who are directly selling to the end users, and try to skip inefficient and superfluous levels in the supply chain. This reduces your investments, realizes the most optimal consumer price, offers possibilities to evaluate new concepts and generates direct market feedback.

For more information see export realization.

Indian reality

The consumers

• India should not be considered one country. The total geographical area is a big as the whole of Western Europe, with just as many, or more, cultural- and language differences. A uniform export approach usually does not work.
  
• Price sensitivity: The Indian consumer mindset differs substantially from its European counterpart, but even compared to other countries across the world, it is unique. Functionality and value for money are closely related, and are crucial aspects in the decision making process of Indian consumers.
  
• A lot of communication and explanation is required for new concepts in the market. For the introduction of new concepts, two aspects are very important: 1) Patience 2) Good local management to get the product positioned the right way and create awareness amongst the target group.
  

Indian distribution channels

• Distribution partners are traditional, impatient and not willing to make (large) investments in marketing and PR. They are usually not marketing oriented.
  
• Supply chains contain (too) many levels.
  
• Early demands for nationwide exclusivity by importers is common.
  

Our approach

With our approach, as your outsourced export manager, we focus on  those distribution parties that actually realize sales to the end-user. Such parties have good knowledge about the end-user in their respective regions and are often small regional players themselves. This approach requires an excellent stock policy on location and has the following advantages:

• Better possibilities to manage new product introductions ('concept sales').
  
• It leads to lower consumer end prices. 
• It is transparent and enables us to receive direct feedback from the market.
• Independence.
  

For more information see Over India.

Conclusion

NexusNovus is your strategic partner - your outsourced export manager. We are not like traditional consultants, agents or distributors! None of these individual models work optimally in India.
The combination of our strong local presence, pragmatic way of working, years of experience and our young international team, gives you a better chance at meeting with success. Within the Indian context, we focus on achieving optimal price levels, the right management of new product introductions (‘concept sales’), and continuously gathering and sharing market feedback with our clients. Furthermore, we keep investments, i.e. your financial risk, as low as possible.

India | Export | Realized