Our largely variable based compensation structures ensure allignment of incentives between us and our clients. You can regard NexusNovus as your outsourced export manager. The combination of our strong local presence, pragmatic way of working, years of experience and our international team of young professionals, gives you a better chance at attaining success. Within the Indian context, we focus on achieving optimum price levels, the right management of new product introductions (‘concept sales’), and continuously gathering and sharing market feedback with our clients. During this whole process we aim to keep investments, hence your financial risk, as low as possible. Our clients are on an average medium to large sized companies with promising and/or innovative products for the Indian market. Most clients have very limited or no experience with sales in India but are serious about entering this growing market.
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Export realization

QuickScan: In a pragmatic and cost-effective way we test your product in the Indian context, see if there is potential, and determine what risks to take into consideration. This gives you the opportunity to make a clear go/no-go decision before proceeding with actual market introduction. This approach substantially lowers your risk.

A successful product introduction depends on many factors. We map the most important factors during the QuickScan. We observe the industry on a macro-economic dynamics and test the market on product level, by interviewing (potential) clients and parties from the relevant distribution channels.

The QuickScan allows to make a clear Go/No-Go decision when it comes to entering India and provides all basic information required for a proper entry strategy. This substantially lowers the associated risks of market introduction; especially taking into account the fact that investments are required for a successful introduction. For this reason it is important to know how and where to invest. As our business model is based on revenue sharing AFTER a successful introduction, we are able to execute a QuickScan in an extremely cost effective way. Ask us!

Market introduction: Actual introduction of your product into the market as your strategic partner. We focus as much as possible on those players in the distribution chains who are directly selling to the end users, and try to skip inefficient and superfluous levels in the supply chain. This reduces your investments, realizes the most optimum consumer price, creates opportunities to evaluate new concepts and generates direct market feedback.

After a positive evaluation of the QuickScan results, we will start introducing your product into the Indian market according to a strategy mutually developed by us. The entry strategy will clearly describe roles and responsibilities and provide an outline of investment and corresponding activities. On average, the whole introduction period takes 6-12 months. After the introduction phase, when the distribution network is established and order flow is somewhat regular, the focus shifts from ‘concept-sales’ to marketing and network maintenance.

Indian supply chain structures are typically very layered and traditional. The end users have significantly different profiles as per region but are in general, very price sensitive. Furthermore, distributors often expect the manufacturer to make available promotion budgets during the introduction period. Especially in the case of western, innovative and (relatively) expensive products, ‘New-India’ consumer needs are in stark contrast with the ‘Old-India’ distribution reality. NexusNovus tries to solve this paradox as your strategic partner, by focusing on those distribution parties that actually realize sales to the end-user, mostly regional dealers. Such parties have good knowledge about the end-user in their respective regions and are often small regional players themselves. This approach requires an excellent stock policy on location and has the following advantages - optimum price levels, direct feedback from the market and better possibilities to manage ‘concept-sales’. We operate closer to the end-user. Furthermore, it means more control for the manufacturer, since small players are easier to replace. This creates a comfortable independence and lowered risks.

Conclusion

NexusNovus is your strategic partner - your outsourced export manager. We are not like traditional consultants, agents or distributors! None of these individual models work optimally in India.
The combination of our strong local presence, pragmatic way of working, years of experience and our young international team, gives you a better chance at meeting with success. Within the Indian context, we focus on achieving optimum price levels, the right management of new product introductions (‘concept sales’), and continuously gathering and sharing market feedback with our clients. Furthermore, we keep investments, hence your financial risk, as low as possible.

India | Export | Realized