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About De Kroes |
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De Kroes BV, having a history dating back more than 150 years, is a specialist in making tasty bakery products. Based in the Netherlands, De Kroes produces a wide variety of savoury gourmet snacks, in a range of tasteful flavours. De Kroes also focusses prominently on basic product features such as bite, shape, appearance and shelf-life. De Kroes has actively developed its brands to become a 'private label' leader in the past decade. |
Promotional Campaigns
An interesting co-promotional campaign is currently being conducted along with Big Banyan wines, one of the most successful wine producers in India. Big Banyan provides its customers with the opportunity to sample De Kroes’ delectable range of bakery products by offering a free package of savoury crackers or sweet profiteroles on every purchase of one 750ml or two 375ml bottles of wine in Spencer’s and Spar retail outlets.
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Big Banyan Wines and De Kroes Promotion Campaign |
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De Kroes' foray into the Indian Market through NexusNovus looks extremely promising. With eight exotic product variants backed by a heritage of over 150 years, De Kroes is all geared up to meet the requirements of the festive season. An interesting co-promotional campaign is currently being conducted by De Kroes along with Big Banyan wines, one of the most successful wine producers in India. Big Banyan provides its customers with the opportunity to sample de Kroes’ delectable range of bakery products by offering a free package of savoury crackers or sweet profiteroles on every purchase of one 750ml or two 375ml bottles of wine in Spencer’s and Spar retail outlets. All our efforts are currently being concentrated on helping de Kroes penetrate the Indian market by fostering brand awareness and measuring consumer responses as well as developing an efficient distribution network and innovative promotion solutions. |
NexusNovus is carrying out final negotiations with the Coffee Day Group, India’s largest café chain with over 900 outlets, to distribute De Kroes’ products. The products will soon be served onboard a number of large airliners across India. Efforts are currently being concentrated on helping De Kroes penetrate the Indian market by fostering brand awareness and measuring consumer responses as well as developing an efficient distribution network and innovative promotion solutions.
Production Process
De Kroes: "All disciplines of our unique production process are managed in one central location. Purchasing, raw material storage, baking, packaging, quality control and logistics are centralised in a state of the art factory in Oosterhout. Major investments have been made in order to obtain a maximum flexibility in producing and packing a wide range of products which are able to satisfy the needs of our customers throughout the world.Being an international player in the savoury snack segment, product development gets the highest possible attention and many different sources are used to inspire our innovation team"