NexusNovus establishes strategic partnership with Jos De Vries

NexusNovus and Jos de Vries, one of the largest and most successful European retail solutions suppliers have partnered to offer expert Retail Consulting Services to clients in India. Along with professional retail-marketing experts who are specialised in the analysis, design and realisation of ‘shop concepts’ Nexus Novus seeks to enable retailers to maximize the sales per square foot of allocated selling space within a retail store.

O-Company begins search for Indian partner

The O-Company, which is based in the Netherlands, manufactures high-end flavoured oxygen canisters as well as oxygenated water in unique, award winning globe-shaped bottles. With the aim of a successful entrance into India, the O-Company has approached NexusNovus to assist them in finding a local Indian partner who will be responsible for the companies pan-India bottling and distribution operations.

De Kroes' tie-up with Big Banyan Wines

De Kroes' foray into the Indian Market through NexusNovus looks extremely promising. With eight exotic product variants backed by a heritage of over 150 years, De Kroes is all geared up to meet the requirements of the festive season.

An interesting co-promotional campaign is currently being conducted by De Kroes along with Big Banyan wines, one of the most successful wine producers in India. Big Banyan provides its customers with the opportunity to sample de Kroes’ delectable range of bakery products by offering a free package of savoury crackers or sweet profiteroles on every purchase of one 750ml or two 375ml bottles of wine in Spencer’s and Spar retail outlets.

All our efforts are currently being concentrated on helping de Kroes penetrate the Indian market by fostering brand awareness and measuring consumer responses as well as developing an efficient distribution network and innovative promotion solutions.

Gearing up for the festive season

Beginning in August and ending in December, the Indian festive season ensures an exciting time for all companies active in the Indian food and retail business. During the festive season, a large number of retailers and food companies realize up to 45%* of their total annual sales. The more exclusive or luxurious the products, the more relevant this time of the year is for business. NexusNovus is representing and helping many international manufacturers of food and gift items to make an entry into India during the second half of 2010. Preparations are in full swing and many interesting products are lined up for launch, to add to the pomp and gaiety of the celebrations!

(* Source: The Times of India, Oct 19, 2009)

Non Stop introduction all over India

For Non Stop!, the delicious, mini biscuits , NexusNovus will start with export realization through a pilot phase. Non Stop will be available in all major cities in India. With the festive season soon approaching. NexusNovus is sparing no effort to ensure that Non Stop! is part of the festivities and celebrations this year!

More about Non Stop!

De Kroes biscuits pilot in Bangalore

NexusNovus has launched the pilot phase for De Kroes, by introducing the extensive variety of the De Kroes range in key supermarkets like Gourmet, Spencer’s etc. This pilot phase has been started in the Bangalore market and will gradually be spread to the other big cities in India. During this phase, NexusNovus is also carrying out various in store and sampling promotions for De Kroes.

Event calendar 2010

• In 2010 NexusNovus will be attending, or participating at, the following events:
• ISM - The largest international Sweets and Biscuits fair in the world - January 31 / February 03 2010 - Cologne (Koln), Germany
• Tavola 2010 - Gourmet Food fair - March 14/16 2010 - Kortrijk, Belgium
• Arab Health - The largest medical fair in the Middle East - March 25/28 2010 - Dubai, U.A.E.
• PLMA - Private Label Manufacturers Association - May 18/19 2010 - Amsterdam, The Netherlands XPO 112 -
• International Trade Fair for the equipment of emergency services and disaster response units - May 25/27 - Kortrijk, Belgium
• Exposanita - The second largest medical expo in Europe - May 26/29 2010 - Bologna, Italy
• Anuga - The worlds most important food & beverage trade show - October 8/12 2010 - Cologne (Koln), Germany

Fire Escape Masks introduction

After successfully introducing Fire Knock Out, NexusNovus is now bringing Narwhal Fire Escape Masks! This new and innovative product from Europe has been tested and guaranteed to protect an individual for a minimum of 30 minutes from fire smoke, and toxic gases, filtering the breathing air so that a person does not faint or even die by inhaling, in case of these emergencies. We completely and exclusively represent Narwhal Fire Escape Mask in the Indian market and are currently looking to expand our distribution and promotion network.

More about Narwahl Fire Escape Masks!

Introducing a new service for MNC's: Market Expansion Consultancy

Cards4U expansion to Bangalore

Cards4U are free advertising postcards displayed in card displays found in locations where people go to relax and have a good time. Cards4U postcards are free for the public, the designs are creative and the consumer is free to choose their favorite advertisement. Cards4U represents a revolution in product marketing in India and helps you to reach out to the young generation and ´people young at heart´ in their favorite environment − hip restaurants, bars, music− and bookstores, corporate offices and coffee bars such as Mocha and Cafe Coffee Day. NexusNovus takes care of Cards4U operations in Bangalore.

Introducting rapid tests in the Indian market

Certest Biotec is a biotechnology company specialized in developing lateral flow diagnostic tests, located in Spain (Zaragoza).The main activity of Certest Biotec is the development and production of a wide range of diagnostics kits to diagnosis human fertility, infectious diseases, tumor markets and so on. NexusNovus is currently exploring the opportunities for Certest in the Indian market.

More about Certest Biotec

Fire Knock Out installed in UB city

Another large deal for FKO’s products has been signed with UB City, the headquarters of United Breweries, the second largest liquor company in the world. NexusNovus has been successful in ensuring the growth of FireKnockOut in India. We are continuously looking to grow our distribution network for FKO.

Collaboration Investment Consulting

Associates en NexusNovus

Together with Investments Consulting Associates (ICA) we have initiated a strategic partnership. This cooperation will work on the addition of an India specific database to the already existing LocationSelector® software.

NexusNovus initiates export realization for Polyganics

Nasopore® is a bio-resorbable product in the human body, made of a liquid-absorbing foam, which dissolves within a couple of days in the body. Both NexusNovus and Polyganics parties have observed a huge potential for this product in the Indian market. We recently started realizing the export of Nasopore® to India. NexusNovus is the process of registering this product in India. Currently our focus for Nasopore is to build awareness about the product among the KOL’s and dealers.

Holland Marine Equipment approaches NN for newsletter service

For a period of 6 months, NexusNovus will survey and report existing market opportunities for members of the maritime branch organization in the Netherlands, Holland Marine Equipment (HME).